Trying to find a moving company is not the most straight forward task. A moving company does not have a store front where you can walk in, check out their merchandise and walk out if you do not like what you see. The cost of a moving company is easy to determine, either through their web site or by making a phone call, so that comparison can be made easily. The quality of the work is an intangible item that you cannot pick up and mull over before you make your purchase.
The only way to preview their product, which is the service of moving your possessions, is to take advantage of the feedback shared by others who have used the moving company that you are looking into. Searching the web for service feedback forums will usually yield at least some information about the moving company, if not, then possibly they have not done sufficient business to evoke reviews from the few people who have used them, or the experiences those customers have had did not cause enough of a positive or negative reaction to inspire a review online, where often times reviews are motivated by a particularly strong reaction to the service provided.
A really good experience can inspire someone to write a glowing review of a moving company to laud the excellent service. On the other side of the coin, a really awful experience can drive someone to create a scathing review of a moving company. Disgruntled customers and extremely pleased ones represent a large number of the reviews you might see, so it is important to use good judgment when assessing the reviews and selecting a moving company. Unfortunately, the more average experiences often do not get written, and they would be of the most value. Still, getting information from what is written online can help you make an educated decision.